00 The unit
An air purifier, drawn live.
No video and no model file. SwipeGrab it to spin it, then keep scrolling to take it apart.
04 3D and interactive
Products that come apart on screen.
Real-time 3D for products with a lot going on inside. It turns when you grab it, comes apart as you scroll and shows every part, on any phone, with nothing to download.
Live 3D, drawn in your browser
An air purifier, taken apart
01 Service door
It opens like the real thing.
The door swings open and the plate cartridge slides out, just the way it does in your hands.
02 Inside
See the air move through it.
The shell turns to glass. Dusty air comes in low, picks up a charge and sticks to the plates.
03 Apart
Every part lifts clear.
In the order the air meets them. Pick a part below to jump straight to it.
04 Part 1 of 5
Pre-filter
A fine mesh that stops hair and fluff before anything else gets a look.
05 Part 2 of 5
Particle charger
Thin wires give the dust passing through a static charge, so it has somewhere to stick.
06 Part 3 of 5
Collector plates
Seventeen plates, charged and grounded in turn. The dust stays, the air carries on.
07 Part 4 of 5
Carbon tray
A honeycomb of carbon that holds on to smells and fumes.
08 Part 5 of 5
Fan
Nine swept blades with a saw-tooth edge, to move more air with less noise.
09 Clean air
Air in. Clean air out.
Scroll back up and it all runs in reverse. Imagine your product doing this on your site.
Start a 3D projectWhat we build
3D that explains your product faster than words.
For products with clever insides, lots of options or a story that is hard to photograph. It runs on your website, on any phone, and it loads after the page so nothing waits for it.
01
Take-apart views
Your product comes apart as people scroll, in the order that tells the story, with a label on every part.
02
Configurators
Pick a color, a finish or a size and watch it change on the spot, before anyone adds it to the cart.
03
How it works
Air, water, heat or sound drawn moving through it, so the idea lands in a few seconds.
04
Stills and loops
Clean product images and short loops for ads, listings and posts, from the same model.
Stills
The same care in a single frame.
An exploded view makes a great hero image too. We light and stage product stills for your site, your ads and your listings, in your brand's colors.
FormatsWebsite hero4:5 adListingStory
How it goes
From your product to your page.
01
Send what you have
CAD files, photos or the product itself. Any of them is enough to start.
02
We model it
Accurate where it matters and light enough for a phone, with the insides people care about.
03
We stage the story
What comes apart, in what order, what people can touch, and what the words say at each step.
04
It goes live
On your site as a section or a whole page, with a still image for any device that cannot run 3D.
Questions
Good to know.
Want your hands in on it? Try the Lab: games you play with your camera and your hands.
Do I need a 3D file of my product?
No. CAD files help, but good photos or the product itself are enough for us to model it.
Will it slow my site down?
It loads after the rest of the page, adjusts itself to the device it is on, and shows a still image wherever 3D cannot run.
Does it work on phones?
Yes. Everything on this page runs on a phone, and people can spin the product with a finger.
Can it go on the website I already have?
Usually, yes. It drops into most sites as a section, or we build the whole page around it.