03 Social media marketing

Posts people stop scrolling for.

Social media marketing that looks like nothing else in the feed: posts, carousels, short videos and ads for Instagram, LinkedIn and Facebook. We plan a month at a time, make every piece, write the captions and schedule it all for you.

The same posts, rebuilt for each app

A phone showing an Instagram feed of our posts

The work

Made to stop a thumb mid-scroll.

Every brand here is invented, so you are seeing the craft, not a client. Ghost could not resist joining in.

Velocity Bikes, Instagram ad: a cyclist rides out of the post frame on a coastal road

IG Instagram ad

Velocity Bikes

The rider breaks out of the frame, so the ad reads as motion before anyone reads a word. One line of copy, one tap to shop.

  • Ad creative
  • 4:5 feed
  • Frame break
Glow Theory, Instagram ad: a woman holds a vitamin C serum bottle out of the frame

IG Instagram ad

Glow Theory

The product comes out of the post toward you, and the serum drips past the edge. Soft color, one clear product, a caption about the result.

  • Product ad
  • Beauty
  • Out of frame
Stride Co, Instagram post: a woman in the post holds a white sneaker out toward the viewer

IG Instagram post

Stride Co

A phone-shaped post inside the post: she hands the sneaker out through the screen. It is the kind of image people send to a friend.

  • Product launch
  • Fashion
  • Screen break
Northline Advisory, LinkedIn company post: Be the name they remember, with a woman standing on a giant phone showing the company page

IN LinkedIn company post

Northline Advisory

For LinkedIn the idea gets quieter and the headline does the work. The company page is the hero, scaled up until someone can stand on it.

  • B2B
  • Company page
  • Thought leadership

All the posts

Posts, carousels and short videos.

What's included

A month of posts, handled.

You tell us what is going on in the business. We turn it into a plan, make every post and get it out on time.

  • A content plan, a month at a time
  • Posts, carousels and short videos
  • Instagram, LinkedIn and Facebook, each in its own format
  • Captions written in your voice
  • Scheduled for you, on the days that suit your customers
  • One consistent look for your brand